What is the challenge today? To keep stakeholders interested and engaged. Stakeholders are wrongly read as customers. Employees too are stakeholders, and earn the respect as any actor in the eco-system eco-system.
Why is it so difficult to engage? That’s not much as an issue,
rather keeping them engaged. It’s the attention span. For instance, observe the
consumer behavior – a person visiting your website. More than 5 seconds,
nothing on screen, the person fidgets, and 10 seconds later seeing nothing, the
person moves on to something else. So, whatever drew the person to your place
was whittled in that 10 seconds to feel withdrawn, and shutdown. You just blew
away a prospect – blame the bandwidth, or the brainstorming that sat on the
site design, nothing can be done to salvage the damage.
If you want to dismiss it as ‘website issue’, then remind
yourself of your beating to the personal branding. The site is your reflection.
If you weren’t able to sustain the interest, how do you probably expect people
to engage? Like that a letter starts with a single dot, which often is either
ignored or overlooked, we miss out on the basics and begrudgingly admit after
the deck is done. Most companies do the product first and then look for
customers. Apple did and succeeded. So, is that the template for achievement or
tried model for accomplishment? Then its own iterations were based on the
consumer behavior and customer response. You just can’t get everything right in
your first attempt. Alright. But neither can you create something and then
create a demand. It’s not reverse engineering.
The ground reality.
The challenge today is all about expectations and engagement.
Attrition or exodus of talent is the direct impact of engagement
management.
Why should I stay in this company? What must I do to find a
fitment? Read it again and you will observe the difference in terms of
perspective.
The company questions your existence and you question the
company’s prudence. Win-win alone can survive and sustain this
eco-system. So long one needs to survive and thrive, then it’s by
challenging oneself. Keep raising the bar.
It takes two to tango. So validation in isolation wouldn’t be
fair. How come an individual with an accomplished track record failed to
deliver in the present organization? One cannot shine selectively, and that too
when he nature of job demands excellences, yet we are witnessing burn-outs and
drop-outs. So, an organization is as much accountable, just like the individual
to meeting deadlines and delivery.
Sounds like a leaf pulled out of employee
management? Richard Branson quoted “take care you employees and they
will take care of your business.”
image courtesy: goo.gl/6N3D3N
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