Discover 10 Solid Reasons to Learn Digital Marketing | iCert Global

As more and more individuals in the world are going online, businesses are also going online. This makes digital marketing extremely crucial. In this article, I am going to give you the top 10 reasons to learn digital marketing and give you the reasons why it can be a good career option.

The Importance of Digital Marketing

Technology is changing businesses everywhere, making digital marketing more important than ever. It helps promote products and services online, allowing businesses to connect with customers quickly and efficiently.

Why Do You Need Digital Marketing?

Here are a few key reasons why learning digital marketing is a great idea:

Most marketing strategies today rely on the internet, leading to more sales and profits.

• It helps businesses grow their brand and reach more people.
• Learning about online marketing is simple and accessible to anyone.
• It builds strong customer relationships.
• Digital marketing offers great job opportunities.
• It helps businesses appear in search engine results.

With a digital marketing team, companies can benefit in many ways. Now, let’s explore the top 10 reasons why you should learn digital marketing and keep up with the latest trends!

Digital Marketing Trends

By 2021, digital marketing was worth $118 billion. In India, online marketing has grown 291 times since 2005. Here are some key trends in digital marketing:

1. Artificial Intelligence (AI)

AI is transforming businesses worldwide. Experts predict AI could boost the global economy by 14% by 2030. Companies that adopt AI early will have a competitive advantage. AI is used in marketing for advertising, customer service, and content creation.

Example: Chatbots Chatbots are AI-powered assistants that interact with customers in real time. By 2020, 85% of businesses were using chatbots, saving companies $8 billion annually.

2. Video Marketing

Videos are one of the most effective ways to engage customers.

• 70% of people say they learned about a brand by watching a video.
• 52% feel more confident buying a product after watching a video.
• 85% of all U.S. online traffic in 2020 was video-based.

YouTube is a great platform, but businesses can also use Instagram, Facebook, and LinkedIn for video marketing.

3. Augmented Reality (AR) and Virtual Reality (VR)

AR ads blend digital images with real-world settings, creating a more immersive shopping experience. These technologies help customers visualize products before buying them.

4. Voice Search

Voice assistants like Alexa and Siri are changing how people search online.

• 111.8 million Americans use voice assistants weekly.
• 31% of smartphone users rely on voice searches.
• By 2020, voice searches made up 50% of all searches.

Top 10 Reasons to Learn Digital Marketing

1. Digital Marketing is Growing Rapidly

This field is expanding fast, creating thousands of job opportunities. In 2020 alone, over 150,000 new jobs were expected in digital marketing. In India, online marketing grew 12% in 2016 and 14% in 2017–18. Experts predict 24% to 37% growth from 2020–2021.

2. Wide Range of Career Opportunities

There are 75,000+ job listings on Indeed for digital marketing roles. Starting salaries average $45,000 per year, making it a high-demand career with room for growth.

3. Start Your Own Business

Digital marketing makes it easy to launch a business. Platforms like YouTube, blogging, and affiliate marketing help entrepreneurs reach a global audience.

4. Generate Leads and Sales Online

Social media platforms like Facebook, Instagram, and LinkedIn drive website traffic and attract new customers.

5. Easy to Attract Customers

Digital marketing makes it simple to promote products and services. With the right strategies, businesses can grow quickly and reach more people online.

6. Digital Skills Gap

Many companies struggle to find employees with digital skills. Learning digital marketing opens doors to exciting career opportunities in this growing field.

7. Versatility

Once you learn digital marketing, you can apply these skills in different industries. Whether you start in social media marketing or SEO, switching to another specialty is easy.

8. Digital Marketing is Always Evolving

The field is constantly changing, so there’s always something new to learn. Staying updated with trends keeps your career exciting and rewarding.

9. Stay Ahead of Competitors

Businesses that use Digital marketing gain a competitive edge. Keeping up with the latest trends helps companies attract more customers and boost sales.

10. Certifications Boost Career Growth

Getting certified in digital marketing improves job prospects. 60% of professionals say online certifications helped them advance their careers.

How to obtain Digital Marketing Certification? 

We are an Education Technology company providing certification training courses to accelerate careers of working professionals worldwide. We impart training through instructor-led classroom workshops, instructor-led live virtual training sessions, and self-paced e-learning courses.

We have successfully conducted training sessions in 108 countries across the globe and enabled thousands of working professionals to enhance the scope of their careers.

Our enterprise training portfolio includes in-demand and globally recognized certification training courses in Project Management, Quality Management, Business Analysis, IT Service Management, Agile and Scrum, Cyber Security, Data Science, and Emerging Technologies. Download our Enterprise Training Catalog from https://www.icertglobal.com/corporate-training-for-enterprises.php and https://www.icertglobal.com/index.php

Popular Courses include:

• Project Management: PMP, CAPM ,PMI RMP

• Quality Management: Six Sigma Black Belt ,Lean Six Sigma Green Belt, Lean Management, Minitab,CMMI

• Business Analysis: CBAP, CCBA, ECBA

• Agile Training: PMI-ACP , CSM , CSPO

• Scrum Training: CSM

• DevOps

• Program Management: PgMP

• Cloud Technology: Exin Cloud Computing

• Citrix Client Adminisration: Citrix Cloud Administration

The 10 top-paying certifications to target in 2025 are:

• Certified Information Systems Security Professional® (CISSP)

• AWS Certified Solutions Architect

• Google Certified Professional Cloud Architect 

• Big Data Certification

• Data Science Certification

• Certified In Risk And Information Systems Control (CRISC)

• Certified Information Security Manager(CISM)

• Project Management Professional (PMP)® Certification

• Certified Ethical Hacker (CEH)

• Certified Scrum Master (CSM)

Conclusion

Digital marketing is a fast-growing field with endless opportunities. This guide covered the top 10 reasons why learning digital marketing is a great career choice. If you’re interested in mastering this field, consider enrolling in a PG Program in Marketing with Digital Marketing specialization from iCert Global. This program covers essential topics like SEO, social media marketing, search engine marketing, email marketing, affiliate marketing, and Google Analytics.

Start learning today and build a successful career in digital marketing!

Contact Us For More Information:

Visit : www.icertglobal.com     Email : info@icertglobal.com